Doha, Qatar – 6 February 2025: Msheireb Downtown Doha is set to transform into a hub of sports, technology, and wellness on National Sports Day (NSD), offering an action-packed programme designed to inspire an active and connected lifestyle. Designed to attract visitors of all ages, NSD at Msheireb Downtown Doha will feature immersive fitness experiences, high-tech sports activations, family-friendly challenges, and an exhilarating Night Run and drone show.
National Sports Day activations will take place from 8:00 AM to 4:00 PM and 5:00 PM to 8:00 PM, ensuring a full day of interactive experiences. As the sun sets, the excitement continues with the Night Run by Visit Qatar, kicking off at 5:30 PM from M7 and offering two route options to accommodate all fitness levels.
Dr. Hafiz Ali Abdulla, Senior Director of Corporate Communications at Msheireb Properties, emphasised the innovative scope of this year’s event: “Msheireb Downtown Doha is not only a premier destination for urban living but also a space where technology and sports come together to promote wellness and connectivity. We are excited to bring a range of high-tech and interactive activations to the community, thanks to the support of our sponsors, including Vodafone, Media City Qatar, Visit Qatar, Zulal Wellness Resort by Chiva-Som, Deliveroo, PSG, TLC Nursery, Al Emadi Group, and Qatar Red Crescent.”
He added: “Our inspiration for this Sports Day was the growing role of technology in fitness, wellness, and community engagement. By integrating AI-driven experiences, 5G-powered activations, and immersive digital challenges, the event brings a futuristic approach to sports while reinforcing our vision of a smart and sustainable urban destination.”
Sports Village by Vodafone at Barahat Msheireb
The Vodafone Sports Village will take centre stage at Barahat Msheireb, offering a mix of traditional sports and cutting-edge digital experiences. The activation features multi-sport stations, including football, basketball, volleyball, and archery, alongside 5G-powered digital and gamified challenges. Attendees can explore dedicated zones, such as a Digital Activation Area showcasing Vodafone’s latest technology, a Kids Area with engaging activities, and an Open Games Area encouraging active participation.
Sahat Al Nakheel – Interactive Sports & Tech Activations
Sahat Al Nakheel will host a series of tech-enhanced activations that merge fitness, interactivity, and entertainment. Deliveroo will set up a unique smoothie bike challenge, where participants pedal to power blenders and create fresh smoothies. With two adult-sized bikes and one child-sized bike, this activation promotes a fun, healthy lifestyle while rewarding participants with a Deliveroo voucher for their next order. Nearby, PSG will host nine interactive football stations that combine mini-golf mechanics with football challenges, featuring obstacles such as dribbling defenders, precision shots, and themed elements like the Eiffel Tower and player cutouts. Meanwhile, Al Emadi Group will offer healthy beverages and snacks to encourage better nutritional habits.
Sikkat Wadi – A Merging of Innovation and Interactive Giving
Qatar Red Crescent’s (QRC) “Challenge Humanity” activation will introduce robot-assisted sports challenges, combining technology and charity to engage visitors while promoting QRC’s humanitarian initiatives. Media City will transform Sikkat Wadi into an outdoor digital fitness zone, where strategically placed QR codes to unlock two interactive options: watch fitness influencers demonstrate location-specific workouts to try in real-time; or register to participate in a prize draw for completing challenges.
About Msheireb Properties
Msheireb Properties is a subsidiary of Qatar Foundation for Education, Sciences and Community Development and Qatar’s leading sustainable property developer, supporting the goals of Qatar’s 2030 Vision and Qatar Foundation’s objectives.
Its mission is to change how people think about urban living and improve their overall quality of life through innovations that encourage social interaction, respect for culture, and greater care for the environment.
Its signature project, Msheireb Downtown Doha, is one of the smartest, most sustainable city districts, which employs a new approach to urban planning by combining traditional methods and modern technology to preserve Qatar’s environment and cultural identity. All buildings are either Gold or Platinum LEED-certified.
It is an integrated city that embraces modern, fully furnished residential units, a range of mixed-use and commercial buildings that offer a wide array of retail and business services, and cultural facilities. It is also the home to Msheireb Museums, Mandarin Oriental Hotel, Al Wadi Hotel – MGallery by AccorHotels, Park Hyatt Hotel, Msheireb Galleria, and Barahat Msheireb- the biggest open-air covered pedestrian square in the region.
